Sustainable entrepreneurship training: A study of motivational factors

Abstract We argue that sustainable entrepreneurship training typically aims to achieve one of the three objectives – initiate, ensure and integrate. Based on this assertion, we conducted a field study in India answer following research question - What motivates business schools undertake training? interviewed 37 programme educators. Our results indicate engage encourage students address growing social problems by initiating enterprises. These findings highlight focus ‘initiate’ based training, which may help create ventures, but not grow industry. This makes contributions field.